With a vast proliferation of websites, site owners struggle to attract visitors, review products and services, and read the content. Attractive and visually appealing websites increase traffic and draw in visitors. The UI designer manages the designs and creativity to make the first impression.
Once visitors open the site, they interact with the links, menus, and review the content, product, and other offerings. The UX designer analyses customer experience and ensures that the site is informative, meets expectations, and the site is effective with the required functionality that makes visitors explore the site.
Therefore, UX and UI design complement each other and synchronise their efforts to meet the site objectives. With the rise in web, mobile, augmented, and virtual reality sites, the demand for specialised UX/ UI designers is increasing.
A report by Business Research Insights indicates that the global market for UI/ UX designers will reach USD 8.75 billion by 2032, up from USD 1.43 billion in 2023. This blog examines the differences between UI and UX design roles and work.
Differences in UX and UI roles and tasks
Image Credit: UX Design
Some important differences in UX and UI design are examined.
Nature of work
UX designer manages the content strategy, testing and prototyping, coordination and analysis, and carries out consumer research.
Content strategy is about creating, planning, and implementing text, images, multimedia, and video. The number of page visits, time spent on each artefact, and actions visitors take after reviewing the content indicate the quality of the content strategy. Other activities are analysing customer behaviour, mapping, and auditing content, analysing rival sites, and devising ways to improve site content. New content and artefacts are essential to drive user interactions.
